Natural Flavours

What Are Natural Flavours?

Natural flavours are concentrated flavouring substances derived from animal or plant sources through physical, microbiological, or enzymatic processes. In pet food formulation, they are used to create specific taste profiles — chicken, fish, beef, savory, umami — that differentiate product lines and enhance overall palatability.

Unlike full palatants, natural flavours are typically used at lower inclusion rates to achieve a defined sensory character in the base recipe. They complement protein and palatant systems and are particularly valued in premium, natural, and clean-label pet food brands where ingredient transparency matters. All products are HALAL certified and supplied from Thailand.

Common Applications

  • Flavour characterization in dry kibble and extruded products
  • Taste profile creation in wet food, loaf, and pâté formats
  • Treat and functional snack flavouring
  • Complementary flavour layering alongside palatant systems
  • Clean-label and natural ingredient pet food lines
  • Palatability improvement in novel protein or plant-based formulations
  • Taste enhancement in veterinary and therapeutic diets

Key Benefits

  • Defined flavour character without high inclusion rates
  • HALAL certified — suitable for all markets
  • Compatible with clean-label and natural product claims
  • Wide profile range available: poultry, fish, beef, yeast, savory
  • Can be declared as "natural flavour" on ingredient lists in most markets
Documentation Available
Technical Data Sheet (TDS)
Certificate of Analysis (COA)
MSDS / Safety Data Sheet
Country of Origin
HALAL Certificate
Available on request to qualified buyers.

Request Information

What We Can Supply

Available options may include the following flavour profiles in liquid form. Exact availability and specifications are confirmed on request.

Flavour Profile Form Origin HALAL Grade
Chicken FlavourLiquidThailandFood & Petfood
Tuna FlavourLiquidThailandFood & Petfood
Salmon FlavourLiquidThailandFood & Petfood
Beef FlavourLiquidThailandFood & Petfood
Additional profiles available on requestLiquidThailandFood & Petfood

Over 20 liquid flavour variants may be available. Contact us with your target species, format, and flavour profile to confirm options.

Documentation & Supplier Assurance

Atora sources natural flavours from qualified Thai manufacturers and can provide the documentation needed for your QA review, ingredient labeling, and import compliance.

As a specialist distributor, we support buyers by consolidating documents and advising on ingredient declaration requirements for Thailand, Korea, and Japan markets.

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Qualified Supplier Network
Flavours sourced from established Thai manufacturers with food-grade production standards. Supplier details shared for serious buyer due diligence.
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Ingredient Declaration Support
We can advise on how natural flavours are typically declared on pet food labels in your target market, and provide supporting documentation for regulatory review.
HALAL Certification
All flavour variants in this portfolio are HALAL certified. Certificates include certifying body and validity period.
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Pre-Trial Document Access
TDS and reference COA can be shared before any commitment — supporting R&D and QA review before trialing.
Documents Available on Request
Technical Data Sheet (TDS)
Composition, application, grade
Certificate of Analysis (COA)
Batch test results per shipment
MSDS / Safety Data Sheet
Handling and storage guidance
Country of Origin
For import and labeling
HALAL Certificate
All flavour variants
Supplier Quality Docs
Available on request where applicable
Documentation availability depends on product type, supplier, and batch. Atora will confirm what is available for your specific inquiry.
Request Documentation

How to Request from Atora

From first inquiry to commercial supply — we respond within 1 business day.

1
Send Your Requirement
Share your target species, format, desired flavour profile, and volume.
2
Atora Checks Options
We confirm which flavour variants are available and match your needs.
3
Documents Shared
TDS, COA, and HALAL certificate shared for QA and label review.
4
Sample or Quotation
Trial sample or formal quotation arranged for your evaluation stage.
5
Commercial Supply
Terms, lead time, and ongoing supply schedule confirmed.

Frequently Asked Questions

What is the difference between natural flavours and palatants?
Palatants are formulated specifically to maximize palatability — they are applied at higher inclusion rates (typically 0.5–3%) and are designed for measurable pet acceptance improvement. Natural flavours are flavouring substances used primarily to characterize taste at lower inclusion rates. In practice, natural flavours are used to create a defined taste profile in the base recipe, while palatants are used to drive first-bite acceptance and repeat consumption. Many formulations use both.
Can natural flavours be used in certified clean-label pet food products?
Yes, in most markets the term "natural flavour" or "natural flavouring" is an accepted ingredient declaration on clean-label pet food. The specific regulatory terminology and requirements vary by market — Thailand, Korea, and Japan each have different labeling conventions. We can share TDS and assist with understanding how the ingredient is typically declared in your target market.
What flavour profiles does Atora supply?
Available options may include chicken, tuna, salmon, beef, and additional savory or fish-based profiles in liquid form. The full range is confirmed on request. If you have a specific profile requirement not listed here, contact us — we may be able to source additional options through our supplier network.
At what inclusion rate are natural flavours typically used?
Typical inclusion rates depend on the flavour intensity and the target application, but commonly range from 0.1–1% for characterizing flavours in dry or wet pet food. The TDS for each product includes recommended usage guidance. We recommend requesting samples and conducting your own sensory evaluation at multiple inclusion rates to determine the optimal level for your formulation.
What documentation is available for natural flavours?
Available documentation includes TDS (composition, recommended usage, grade), COA per shipment, MSDS, Country of Origin document, and HALAL certificate. All documents are shared on request to qualified buyers. For import or customs purposes we can advise on what documentation is typically required for your market.

Related Ingredient Categories

Looking for a Specific Flavour Profile?

Tell us your target species, format, and flavour — we'll confirm options and share spec sheets within 1 business day.